Soloads can be a great way of getting fast traffic on a tight budget. They’re the perfect solution
for businesses that are about to launch a product or service and don’t have the funds required
for an all-out content marketing campaign.
However, only a fraction of those that use soloads will actually be successful and see
worthwhile returns on their investment. Why? Because the majority of buyers out there are
hooked in by promises of huge amounts of traffic and don’t put in the time and effort to choose
the right seller, perfect their email swipe, and optimize their squeeze page.
But hold on – don’t let that dishearten you just yet.
All it takes to be in that top percentile of people who are successful and do see good returns is
to know how to get the most out of your soloads. This means you should do all you can to learn
how to create the perfect soload that generates the largest number of clicks and conversions
possible. It also means you need to learn how to find a soload vendor that is actually worth
paying and delivers on their promises.
To help you with this, we’ve prepared 10 useful tips – 5 for finding a soloads vendor and 5 for
creating the best soload email you can. Let’s start with the email.
Tips For Getting the Most Out Of Your Soload Email
1. Test, Test, & Test Some More
One of the most important tips I can give you is to make sure you’re constantly testing and using
the data you gather to improve your soload emails.
To do this, you can start by creating an excel spreadsheet with columns for your soload vendor,
email swipe, open rate, click-through rate, conversion rate, and any other trackable information
that you feel is relevant.
Then, every time you send out a soload, fill in the data and compare to see which soload email
performs best. Look at which emails are getting the best open rates, click-through rates and
conversion rates. Take what you learn and use it to inform the next email you send.
Once you find an email which is performing well, stick with it. Alternatively, think about what
might have made it work and include those elements in any future emails that you write.
What classes as a ‘good’ rate of clicks, opens and conversions is debatable. There’s no hard-
and-fast rule I can give you. However, a good rule-of-thumb is to aim for an open rate of at least
30%, a click-through rate of at least 6%, and a conversion rate of at least 25%. If you’re meeting
these figures, you’re probably doing something right.
You can also use this data to determine which parts of your email are working and which aren’t.
For example, a low open rate but relatively high click-through rate probably means there’s an
issue with your subject line.
A high open rate and low click-through rate means the body of your email isn’t well optimized
and you’ve not made the link attractive enough to your readers.
A high click and open rate but low conversion rate might indicate your getting poor traffic, that
your squeeze page isn’t performing well, or that your email was misleading or not relevant
enough to your squeeze page.
2. Make Sure They See Your Link
The link in your soload email is probably the most important component of all. After all, the
whole point of a soload is to get the reader to click the link. The soload ISN’T supposed to
actually sell them something, or improve your branding, or anything else. That all comes later.
No, your soload is all about getting them to click a link, which naturally means that the link
needs to take centre stage. It should be right at the top of the email so that the reader sees it as
soon as they open the email.
It should also be as attractive as possible to click, which means shortening it with a link
shortener such as bit.ly or similar tool.
Also, you don’t have to just throw one link in there. Don’t be shy to repeat your link two or three
more times in the body of the email, particularly if it’s a long email. Break up the text with your
link every few lines so that the reader doesn’t forget it’s there and has multiple opportunities to
3. Optimize Your Lead Capture Page/Squeeze Page
Once your soload email has been sent, and the clicks start coming in, you need to make sure
that they’re taking the action you want them to. Most people use soloads to capture customer
information and get them into their sales funnel, which means the link usually directs to a
squeeze page of lead capture page.
This page needs to be as good as it can to maximize conversions. There’s a lot to say about
this and I’d recommend doing your own research on how to make the perfect lead capture page,
however, here are some tips:
● Keep the form short and sweet. Don’t ask for tons of information as your customers are
more likely to fill it in if it’s short and easy to complete.
● Make sure your CTA button stands out by carefully choosing colours that pop right out of
● Make sure you come across as trustworthy by providing some evidence of your
legitimacy – you don’t want to seem like another faceless scam.
4. Offer a Free Gift
A final tip for ways to improve your lead capture page not mentioned above is to offer a free gift.
You need to incentivize your readers to take action. The free gift might be a free resource
download, exclusive discount, or something else that doesn’t cost you anything but is valuable
to your customer.
You can include the free gift offer in your soload email too as it’s a great way to get more opens
5. Balance ‘Clickability’ with Relevancy
Making your soload link as ‘clickable’ as possible is important, but it’s not the only important
thing. It also needs to be relevant to your capture page. If it isn’t the reader might simply click it
and leave immediately, without taking action. If they feel they’ve been mislead, it might even
lead them to unsubscribe or ignore future email communications.
Therefore, it’s your job to make sure your soload email balances both ‘clickability’ and
relevancy. The title should be appealing enough to encourage clicks, but it should also be
For example, don’t put a subject header like ‘Click This Link to Get Free Money!’ only to direct
them to a capture page which offers a discount on an ebook about ways to earn free money.
Instead, ‘Click Here to Find Out How To Get Free Money’ would be a more-accurate but still
enticing subject header that won’t risk annoying and alienating your customer.
6. Start Slow & Try Multiple Vendors
There are tons of solo ad sellers out there, and a worrying portion of them are either scammers
or people delivering very poor quality traffic. The best way to make sure you don’t blow your
whole soloads budget on a bad vendor is to start with small purchases.
When you find a soload seller you like, buy a small package of just a few hundred clicks to
begin with. Make sure you’ve set up tracking software and wait a week or so to see how well
your ad performs. If your ad leads to lots of conversions, and the clicks look genuine, you can
scale up and purchase more.
In order to have something to compare each seller to, you should also try a few out. The
chances are at least some of them will be legitimate and by comparing them all you can sort the
legitimate sellers from the scam sellers who are delivering botted traffic.
7. Testimonials Aren’t Everything
Just because a seller has a few good testimonials doesn’t mean that they’re a genuinely good
soload seller. Testimonials can be easily faked, and even if they aren’t, they might have simply
managed to pull the wool over that buyers eyes.
Check multiple sources for reviews and don’t just rely on the testimonials listed on their website,
and you’ll have a more accurate view of what their buyers really think about them. You should
also cross-reference those good testimonials with other factors, such as how professional they
are in communication, how your first batch of soload purchases with them performs, and more.
8. Ask Questions
One of the best ways to determine if a seller is good or bad is to bombard them with questions.
Ask them how they built their list, what kind of offers their list responds to, and to see examples
of previous soloads which performed well with their list.
They should be forthcoming with answers if they’re genuine. If they have something to hide,
they might skirt around certain questions. The most important answer to take note of is how they
built their list. The best sellers will have built it organically through their own website over time;
the worst will have bought an overused list from another soload seller or collected scraped email
9. Don’t Pay Less Than $0.20 Per Click
How much a seller prices their soloads at is a good indication of their worth. Generally speaking,
anything priced under $0.20 per click isn’t worth your time. A price this low means that the
vendor couldn’t monetize their list better any other way – such as by sending out their own
affiliate links to their list.
If they think it’s only worth $0.20 per click, it’s probably low-tier traffic that doesn’t convert well or
potentially even fake clicks.
Ideally, you should be looking for soload vendors that charge somewhere between $0.30 –
$0.70 per click.
10. Focus On Sellers Offering Top-Tier Traffic
Traffic from countries such as the US, UK, Australia, and Canada is classed as tier-1 traffic, as
people in these countries are probably more likely to buy what you’re selling. Lots of traffic from
low-tier countries is often a red flag that the soload seller is a scammer, so avoid these sellers if
No email list is perfect, though, so don’t expect 100% tier-1 traffic. Any seller offering 80% or
more tier-1 traffic is probably worth considering.