As all good marketers know, traffic is the lifeblood of any online advertising effort. Organic efforts to drive traffic are valuable for building your business’ online presence and increasing sales.
Unfortunately, the competition, constantly shifting ranking algorithms, and large amount of investment required to increase your website’s SEO means that you may struggle to rank highly on the SERPs for your keywords.
For this reason, relying on traffic from search engines alone is unlikely to be sufficient. It is, therefore, crucial to diversify your online marketing efforts and get traffic from other sources too.
One way to do this is to simply buy that traffic. Therefore, knowing how to buy targeted traffic that converts is becoming essential for many online businesses.
While there are a wide array of options available, different techniques will work better for different goals. Here are some of the best ways that you can buy targeted traffic that converts to sales.
Back in the early days of online advertising, banner ads were king. Then, some of the most successful early pioneers of online advertising took this a few steps further by using these ads to target specific users.
They realized that they should base the banner ads on the kind of demographic that would visit the website that featured the banner ad. Tech sites, for example, would be the perfect platform for tech companies to advertise on. Thus, targeted banner ads were born.
Today, targeted advertising has moved on even further. Cost-per-click advertising, which targets customers based on both the content and nature of the website and the target customers browsing history, dominates traditional web advertisements.
CPC advertising is relatively easy to get into, and you can launch a CPC campaign without breaking the bank. Whilst it’s not going to guarantee you traffic, it’s more likely to get viewers onto your website and buying your products than other marketing techniques which don’t target the right demographics.
That being said, CPC advertising isn’t without its downsides. It’s competitive, for a start. Many users will find themselves competing with more established companies early on. Targeting long-tail keywords can help, but it requires a significant amount of research upfront.
The time required to decide which platforms you should focus on can also be high. Where are your target customers hanging out? Is using Google the best option? Or is Facebook the best place to buy targeted traffic that converts for your niche?
You can also easily track the results of your CPC advertising campaign to determine which campaigns worked the best for you, and take advantage of tools to better target ad recipients and find out what keywords you should be focusing on.
While CPC ads should play a part in nearly any marketing campaign, be careful not to neglect other areas too. You might be able to get better short-term and long-term results by incorporating other techniques too.
Solo Ads for Email Marketing
According to many online experts, nothing beats email marketing when it comes to getting traffic that converts. It’s cheap too and offers one of the best returns on investment of any digital marketing strategy.
By having individuals opt-in to your email list, you can send targeted advertising to your list on a regular basis. This way, you can target customers that you know are interested in your product or service again and again. This provides you with a long-term marketing channel that can help you to gain repeat sales.
But that begs the question, how do you get that email list in the first place? For businesses which don’t have a huge email subscriber list, the most effective means to do this is to rely on solo ads.
In a nutshell, solo ads let you buy targeted traffic that converts from someone else’s email list. There’s a little more to it than that, but if you’re interested in finding out more about what they are, you can check out one of the guides already on our blog.
Read More: [Solo Ads FAQs – https://resultsinspired.com/solo-ads/frequently-asked-solo-ads-questions-answered/]
The sign-up process for solo ads has a few more steps than CPC advertising and other venues, as credible sellers will want to check out your page to ensure they’re directing users toward a high-quality website.
After all, those selling solo ads don’t want their users to unsubscribe because they’ve been sent to low-quality landing pages. You must also ensure you’re providing value to those who visit your website, as having a high conversion rate is essential.
Although this might seem like a lot of effort at first, it’s no more than the amount of work you’d need to put in to launch a successful CPC campaign once you factor in the required research.
What you do with your email marketing list is up to you, but know that building a list creates opportunities that you won’t get with many other advertising efforts. For example, users are far more likely to read emails you send than they are to visit your website or blog on a regular basis, and being able to capture readers’ attention, even for a brief period of time, is incredibly powerful.
Make sure to avoid annoying those on your email list, however, as it will make it more likely that your users will unsubscribe. Make sure you also provide an appropriate means for users to stop receiving emails if they so choose, as this is often required by laws and regulations.
Solo ads are typically cheaper to buy in large quantities. However, prices often vary little between low-volume and high-volume campaigns. Although it may be tempting to purchase a bulk order at first, consider smaller campaigns to test your results. Also, make sure to reach out to vendors; they often have tips for making the most of your investment.
Other Uses of Solo Ads
It’s always worth providing a way for users to subscribe to your mailing list through solo ads, but it shouldn’t necessarily be the focus of your email.
You could try to use your solo ads to close sales right away and get them to sign up to your mailing list as an afterthought. This way, you’re not only managing to buy targeted traffic that converts to sales straight away, but you’re also helping to meet your long-term goals of building up an email list which you can use to boost sales again in the future.
Solo ads typically charge per click. You’ll pay for a certain volume of traffic to your website, which you’re guaranteed even if the seller has to send out more emails to achieve this. If you’re looking to sell a particular product, solo ads can potentially connect you with people interested in the niche you’re targeting.
Landing pages can also be powerful tools. If your landing page provides a compelling sales pitch to visitors, it will be better at converting traffic to sales. Even if just a small number of people click through and make purchases, the low cost of solo ads can still make the investment a worthwhile one.
Potential sales aren’t restricted to physical products either. One of the most lucrative ways to make the most of your investment toward getting targeted traffic that converts is to sell subscription services.
Regular monthly payments help you set up a reliable foundation upon which you can build, and they can provide a regular source of income to fuel other online advertising efforts.
Regardless of how you use your solo ads, it’s important to understand that those who sign up for your email list have likely signed up for other lists in the past, and some of these other lists might be run by your competitors.
Solo ads are most effectively used as a middle ground between traditional email marketing and making sales quickly, so take time to ensure you’re following up with those who opt-in to your list in a timely manner and also aim to close the deal promptly. Autoresponders, in particular, are invaluable for most campaigns.
Social Bookmarking and Social Media
Although not as popular as it once was, social bookmarking advertising can still be a great way to buy targeted traffic that converts.
Quality content rules when it comes to driving organic traffic through search engines and other sources, and social platforms provide an excellent way to spread the word of your business.
Reddit, in particular, is a great site for driving traffic to your website. Select a subreddit which is relevant to the niche you’re targeting and share high-quality content with them. If your content is good enough, and you don’t come across as too ‘salesy’, it can potentially generate lots of clicks.
It’s worth learning about various social bookmarking platforms and how you can purchase sponsored posts. Social media sites sell CPC advertising, but you can also share your content through things such as tweeting and interacting with your followers.
If you can build a strong base of followers or create viral content, social media platforms, such as Facebook and Twitter, can drive a significant amount of traffic to your website.
There’s no actual cost to reaching out on social media, other than time. If you just don’t have the time to concentrate on your social media presence, another option to consider is paying influencers to share your content. One well-placed sponsored post can draw a significant amount of traffic in a short period of time.
When you’re trying to buy targeted traffic that converts, it’s critical to diversify your efforts as much as possible. Even if you find a success in one of these methods, don’t stop trying other ones too.
There’s always room for growth, so drive traffic from as many sources as possible and keep looking for more!