If you’re an internet marketer, you probably already know just how competitive the current digital marketplace is. To drive traffic to your website, you’ll have to compete with thousands of other businesses, all of which are vying for your customer’s attention.
Therefore, it can seem a little too good to be true when a marketing agency claims to be able to guarantee a certain amount of traffic to your website. An example of this is when a solo ads vendor promises guaranteed clicks.
If you’re not familiar with solo ads, we’ve already written an in-depth beginners guide to them on our blog.
Read More: [A beginners guide to solo ads – https://resultsinspired.com/solo-ads/a-beginners-guide-to-solo-ads/]
Today, we’re going to be talking about whether there any truth in these claims, or if offering guaranteed clicks is just a scam. Let’s take a look.
How Can They Guarantee a Customer Will Click the Ad?
Let’s cut to the chase here. In short, they can’t. At least not legitimately. It’s not possible to ‘guarantee’ that a recipient will engage with an email as you’re simply not in control of that person’s actions.
There’s always a possibility that the person that receives your solo ads email will be uninterested in the content, or simply not open it. In that respect, no solo ads provider can guarantee that a specific user will click an ad.
However, what they can do is make it a near-certainty that some customers will click the ad. This is because, ultimately, it’s a numbers game. The more customers that receive an email, the more chance there is that at least one of those customers will click it. Simple!
Of course, the aim of the game is to get as many clicks as possible – not just some – and that means increasing your click-through rate. Therefore, the foundation of any solo ads campaign should be to make an email that makes your customers want to click through.
With that in mind, let’s look at how this can be achieved, starting with what motivates users to click.
Why Do Users Click?
In general, users click on links in emails when they’re interested in what the email promises.
Therefore, the most important thing you can do to improve your chances of having a higher click-through rate is to make sure you choose a solo ads vendor that can target a demographic that is likely to actually be interested in what you’re offering.
If your email presents a compelling offer that your users are interested in, they will be far more likely to click on it. Therefore, this method almost guarantees clicks to your website.
This means that any vendor promising guaranteed clicks will have to be very confident that their subscriber list is interested in what you’re offering.
A Team Effort
Another way that vendors can increase the likelihood of a solo ads campaign producing clicks is by maintaining a good relationship with the users on their marketing lists.
To do this, legitimate vendors who offer guaranteed clicks won’t accept any ad. They understand that their users won’t trust the marketing communications being sent to them if they have a history of directing them to spam-filled, deceptive, or low-quality landing pages.
To sort out the fake guaranteed clicks vendors from the good ones, make contact with the vendor before you sign up for their campaign and try to find out how they inspect landing pages and craft solo ad emails.
Vendors who don’t do a great job of this might lack the experience needed to follow through on their guaranteed clicks, costing you time that could be spent with more experienced vendors.
The Economics of Emails
As we said already, getting your solo ads guaranteed clicks means sending them out to as many people as possible. Even if the content of a specific solo ad generates a fairly low click-through rate, sellers can often still meet their goals through sheer volume.
Building an email list is an expensive process, and it takes expertise to grow a list large enough to sell guaranteed clicks. Vendors who’ve put in this work, however, can typically ensure that even a low click-through rate will yield the volume the client paid for.
Part of this is due to the economics of email – it’s cheap to send a message. Even if a vendor has to send out a particular solo ad to a greater number of recipients for one client in order to meet the promised amount of guaranteed clicks, the cost per email sent is low enough to make this difference negligible.
This is part of the reason why it can be difficult to estimate how long it will take your campaign to reach the number of clicks you paid for. In general, higher click-through rates yield faster results, but this isn’t always the case.
Higher Volume is Easier to Predict
Because the solo ads field is competitive, sellers aim to provide the best rates possible. To do this, some will offer very low-cost packages which offer only a small number of clicks.
However, it’s important to note that campaigns with higher volumes are easier to predict. It can be difficult to guarantee that campaigns that sell only a few hundred clicks will meet predictions as it’s harder to make accurate predictions when dealing with small volumes.
On the other hand, paying for smaller campaigns can still be a great way to gather valuable data about how your campaign is performing before investing in larger campaigns. Even if it costs a bit more per click, the information provided by lower-volume solo ads campaigns can help you invest far more efficiently in the future.
Do Vendors Cheat?
As we’ve already talked about, it’s possible to almost guarantee clicks by sending out a large volume of emails to interested demographics. However, that doesn’t mean all solo ads vendors achieve guaranteed clicks this way.
Unfortunately for buyers, some vendors use less legitimate means to guarantee clicks. It’s possible for vendors to inflate or outright fabricate their results. Using proxies, vendors can simulate clicks on links and make it appear as if they’re driving more traffic than they really are.
Some vendors are better than others at hiding fraudulent clicks, but, fortunately, vendors that engage in this malpractice don’t tend to last long.
What Are Some Red Flags?
Fortunately, you can easily uncover this deception if you know how to spot the signs. Here are some warning signs that the clicks you’re seeing might not be genuine:
- Clicks that lead to an especially low buy rate
- Clicks from users that don’t stay on your website for as long as you’d expect
- An abnormally high portion of your clicks are coming from a specific browser.
- Abnormally cheap per-click rates
The clearest red flag to look for is free or especially low per-click rates. Although it’s possible that a vendor might be simply offering a special promotion, it’s more likely that unusually cheap rates are an indicator that the clicks are fake.
This is because the competitive nature of solo ads means most vendors can’t afford to drop their prices much and still remain profitable. Some companies might even offer free solo ads, but these are simply unlikely to generate sales and may be a hook for a scam the false vendor wishes to perpetuate.
It’s also worth looking into how easy it is to contact the vendor to discuss your campaign. Those seeking to defraud individuals might push for a payment before they’ve had time to establish the necessary lines communication, and it may be difficult to get your money back once you’ve made a payment.
Solo ad providers offering guaranteed clicks benefit from building a relationship with their clients. Vendors that don’t seem interested in fostering this relationship should raise significant concern.
Wary Due to Past Experiences?
There is no denying that there a lot of vendors out there which sell fraudulent clicks, and you may have dealt with one such vendor in the past. However, you shouldn’t give up on all vendors just yet.
The good news is that most of these bad actors have since moved on to different scams, and many genuine vendors have opened up and started selling solo ads that lead to genuine clicks.
If you had a poor experience with a solo ad seller in the past, know that the landscape has changed significantly over the years, and it’s far easier to find credible vendors today and avoid those looking to rip off potential buyers. Y
You’ll still need to perform due diligence and investigate before making a purchase, but finding a trustworthy provider of solo ads has never been easier.
The Bottom Line
Email marketing is a cornerstone of any successful online marketing campaign, and solo ads provide an exciting opportunity for marketers to make their email marketing campaign even better.
Still, it’s important to be wary and realize that offers that seem too good to be true often are.
Remember that successful solo ad campaigns are about honest and open communication between vendors and customers, and taking your time to speak to your vendor and make sure they’re legitimate will help you to avoid falling into the trap of getting fake clicks.