How To Get Cheap Solo Ads? A Complete Guide
Every internet marketers dream is to find that magic silver bullet. The marketing method that requires next to no investment or effort but drives a ton of traffic to their website – traffic that converts.
In pursuit of that magic silver bullet, a lot of marketers turn to cheap solo ad sellers who promise the world for mere pennies.
Unfortunately, as we all know, if it seems too good to be true, it usually is, and most cheap solo ads sellers offer poor – or worse, fraudulent – traffic that hardly ever converts.
That being said, with a little perseverance, it is possible to find cheap solo ads that deliver top results – you just have to know how.
With that in mind, we’re going to walk you through the best ways to get cheap solo ads. In this guide, we’ll be talking about tips for negotiating with sellers and looking at the best places to buy cheap solo ads.
Before we get into any of that though, let’s start by looking at 5 key tips for finding cheap solo ads. These are the most important 5 things that you’ll need to keep these in mind when looking for a solo ads seller on a tight budget.
Tip 1: Always Haggle
We’ll be talking about haggling in more detail later on, but if you’re short on time, the most important thing to remember is that you must always haggle on the price, regardless of which seller you go to.
This is because the prices most sellers arrive at are somewhat arbitrary – they price their lists based on what they think their traffic is worth, without a great deal of objective evidence. For this reason, they almost always have a flexible approach to the price and will negotiate in the interest of making a sale. In fact, if you don’t negotiate, you’re probably getting overcharged, as many sellers will have factored the expected negotiations into their starting price.
Even if they only reduce the cost per click (CPC) by a few cents, this can quickly add up and will make a huge difference if you’re buying hundreds or thousands of clicks. Not all of them will reduce the price – and that’s okay – but f you don’t ask, you don’t get, so make sure you negotiate!
Tip 2: Ask for Bonuses
If your solo ad vendor isn’t willing to flex on the price, try to get something extra out of them. For example, a lot of vendors will be willing to throw in a few extra clicks to make a sale, as this isn’t costing them anything in the way that a price discount would.
It’s worth agreeing on this before making a purchase, but if you’re not happy with your results, it’s also worth remembering that you can ask for bonuses after too. By this, I mean that, if you get poor conversion results, you can mention this to your solo ad vendor, and they may be willing to give you some free bonus clicks to keep you happy.
This is because reputation is important to many vendors, as a bad reputation and negative feedback will sorely impact their ability to make future sales. Good vendors will often go out of their way to make sure you’re happy, even if that means giving you some free clicks.
Tip 3: Be Realistic About The Price
Remember how we said that if it’s too good to be true, it probably is? Well, it’s important to always keep this in mind when you’re searching for a cheap solo ads vendor.
Having extremely low prices is often a red flag that the vendor is out to scam you, or that their traffic is poor quality and just isn’t worth the money. The best way to determine if a price is too good to be true is to ask yourself how it is economically viable for the seller.
For example, if a solo ad seller prices their clicks at just $0.10 each, why aren’t they using it to make more money by promoting affiliate offers instead? That’s because they obviously don’t think that the traffic is likely to convert and, therefore, don’t value it.
I’d recommend avoiding any solo ads that are priced at $0.20 CPC or less. A good, cheap rate will be least $0.30 so if you’re looking for cheap solo ads that are worth the money, look for those priced between $0.30 – $0.60 CPC. If you’re looking for premium clicks and you’re willing to spend more to get them, you should look for clicks priced at a dollar or more.
Tip 4: Don’t Compromise on Quality
Remember that price isn’t everything. Cheap solo ads are only worth the cost if they can actually help with your promotional efforts. Don’t sacrifice quality for affordability unless you want to throw money down the drain.
To make sure your cheap solo ads list is worth the money, you should track the results after an initial small purchase to make sure they’re converting in the way that you expect. You should also thoroughly research any vendor you’re considering working with to make sure they’re legitimate. We’ve written in more detail about how you can go about this in our ‘How to Find Reputable Solo Ads Providers’ article, but the most important thing to do is to check what other buyers are saying about them.
Tip 5: Explore All Options
One of the best tips for finding cheap solo ads is to speak to multiple different vendors first. This allows you to compare prices and, more importantly, negotiate more aggressively.
If you have a vendor in mind that you want to work with, but would like the CPC to be a little lower, speak to another, less-attractive vendor first that offers lower prices and use this to negotiate with your preferred vendor.
In this way, you can play off sellers against each other and drive down their prices. A great place to do this is on solo ad forums, as many sellers are competing with each other in one space. Reputation is also everything on forums, so you can have a higher degree of certainty that your solo ads vendor is legitimate as well as cheap.
How to Negotiate With Solo Ads Sellers
Negotiating on the price of solo ads is much the same as negotiating for anything else in life. The best way to do it is simply to be tactful, polite, and confident in your approach. Negotiation is an art, and you’ll only improve with practice, but there are some things you can do to start off on the right foot.
The most important keyword when it comes to negotiation is leverage. Leverage is using something to your advantage – and both the buyer and seller will try to use it as a way to get their way in negotiations.
If you come across as desperate, and let slip that you’re in urgent need of traffic, your seller has leverage over you and can charge higher prices. They know you need traffic now and that you don’t have time to shop around, so they’ll use this to their advantage and won’t flex on the price as they think that you’ll have no choice but to settle eventually.
For this reason, it’s important to come across like you don’t need the solo ads in any inquiries – never give away how keen you are to close the deal.
Similarly, you can use the promise of bulk buys or return business as leverage over your seller. If you’re interested in making a large purchase or let it be known that you’re likely to make regular weekly or monthly purchases, your seller will be more keen to secure your custom. They’ll be more willing to drop the price to make sure you choose them over other sellers. Like we mentioned earlier, you can also use other options as leverage by mentioning the fact that you could get a better deal elsewhere.
However, your solo ads seller is going to be less likely to negotiate with someone who comes across as pushy or rude. For that reason, always be tactful in how you negotiate. Here’s a blueprint for how you should approach all negotiations:
Step 1: Politely refuse their initial CPC offer without saying ‘no’. Instead, explain that your budget won’t stretch to their initial offer and why.
Step 2: They may come back with a new offer or ask what you’d be willing to pay. If it’s the latter, suggest an amount that’s significantly lower than what you’d actually be willing to pay (politely and tactfully). This is your anchor.
Step 3: They will usually come back with a counter-offer somewhere in the middle. If they do, great! Accept it. If they don’t, send a follow-up email asking how far they can come down.
Best Cheap Solo Ad Vendors
Now that we’ve covered tips for finding cheap solo ads and negotiating on the price, let’s look at the best places to find these vendors in the first place. Here are our top 3 recommendations for cheap solo ads vendors:
OK, full disclosure – we may be a little bias here. However, we feel we’d be doing you a disservice if we didn’t throw our hat in here for the best cheap solo ads vendor title, as we genuinely feel we offer some of the highest quality leads out there for affordable prices.
Results Inspired offer clicks priced at $0.35 – $0.55 depending on how many you buy in one purchase. This is right in the sweet spot for prices which offer both quality and affordability. The larger your order, the lower the price, which also means you can make substantial savings if you have more to spend.
Nextmark is a directory with over 60,000 lists from hundreds of list owners. You can use this site to find lists suitable for almost any niche and be very specific about who you’re targeting.
Remember how we talked about using solo ads vendor forums to compare prices and negotiate with sellers? Well, WarriorForum is the perfect place to do just that. You can browse their listings to find lots of sellers with lists within your niche.