Your email list is probably the most valuable marketing tool that you could build for your business. It provides a way for you to consistently re-engage people already interested in the product or service you’re offering and boost your sales.
But why am I telling you this? As a savvy marketer, you probably already know how important your email list is and you’re more concerned about figuring out how to actually go about growing or improving it, as well as figuring out how you can effectively monetize your list to generate revenue.
Well, the answer may be to use targeted solo ads. Targeted solo ads are emails sent out to a third-party’s email subscriber list with the aim of driving traffic to a webpage. It’s possible to use these solo ads to reach a large number of people in your target market and, if you do it well, convince them to sign up to your own email list.
To help you to get the most out of your targeted solo ads, we’ve prepared some helpful tips on how you can effectively create a solo ad that convinces the recipient to subscribe to your email list.
1. Include a Deal
A great way to incentivize your readers to open and engage with your solo ad is to include an exclusive deal. By offering your readers the chance to access an exclusive deal by signing up to your mailing list, you make them more likely to do so.
It’s also worth considering what kind of deal you should offer. A discount on a product or service you’re selling can work, but it has to be substantial (33% or more off) to provide a worthwhile incentive. You might be better off giving people something for free with their purchase instead if they sign up to your mailing list.
That bonus product/service that you give away for free might not cost you much, but your readership will want it. You’ll be shocked at how easy it is to get your customers to convert for a simple giveaway or gift. Try both options so that you can use solo ads to make that email list grow.
2. Offer Valuable Information
If your solo ad offers your reader valuable information, and you position yourself as an expert on a topic, your target market will be more likely to subscribe to you. This is because they’ll trust the information you give to them and want more. If you make your mailing list seem like a newsletter that provides valuable content, you’ll grow your mailing list and ensure that those on it are more likely to engage with your email marketing messages.
3. Give Away Free Downloads
If you’re selling an information product such as an ebook, you could send out a solo ad which offers your readers a free sample or download if they subscribe to your mailing list. This is a great incentive as it costs you nothing to send out free digital copies of an information product, but from your customers perspective, it’s extremely worthwhile. All they have to do is click a link and put in their email address and they get something valuable to them for free. Once they’ve clicked the link to your website – as long as your sales funnel is up to scratch – you might just be able to convince them to stick around and even make a purchase while they wait.
4. Offer Free Courses
Similarly, instead of giving away a free download, you could offer them access to a free course. In addition to incentivizing your email recipient to click the link and sign up to your mailing list to get their free course, it’s also likely to lead them to keep coming back to your website as they’re unlikely to finish the whole course in one sitting. Each of these repeat visits provides another opportunity for you to engage them and convince them to purchase an additional product or service.
5. Utilize Contests
A great way to convince customers to sign up to your mailing list is to offer entrance to a contest in your solo ad. You can require customers to sign up with their email address to enter the contest, which will add them to your mailing list. The contest prize might not cost much, but the chance to win even a small prize is likely to convince many people to sign up.
The added benefit of this is that the customer is probably going to keep coming back to your website to see if they have won, driving more traffic and providing more opportunities for them to make an impulse purchase while they wait.
The other great thing about contests is that they’re extremely shareable, which means that they might even share the link with their friends via social media and help you to grow your mailing list even quicker.
6. Offer Access to Members-Only Pages
A little-known and great persuasive technique that marketers all across the world utilize on a daily basis is to make the customer feel special. We all like to feel important and valued, and customers are more likely to be loyal to your brand if you can make them feel that way.
One way you can achieve this is by sending out a solo ad which offers them access to a members-only page of your website for free if they sign up to your mailing list. The implication to the customer is that they have been selected specifically, which makes them feel valued. The page doesn’t even need to contain anything amazing, but the fact that it’s exclusive will make it attractive to the customer and make them more likely to engage with the solo ad and sign up to your mailing list.
7. Offer Special Products
You could also consider releasing special versions of your products or service through solo ads. Just like the members-only pages, these products should be marketed as exclusive – they shouldn’t be available to people who are not on your email list.
The reasoning behind this is again because people like to have something that makes them feel special, which makes them more likely to sign up to your mailing list just so they can feel like they’re part of an exclusive club. It might also make them more willing to pay a premium for the special product/service and more likely to click through the solo ad to buy it.
If you do this right, it can be one of the most effective ways to grow your mail list.
By following the advice in this article and crafting solo ads using any of the 7 strategies lists above, you should be able to grow your list in no time.
Once you’ve done that, first off you can pat yourself on the back – your hard work has paid off. Next, you need to start using that list to make a profit. To do so, you’ll need to send out emails that offer real value to your customer that keeps them interested whilst also aiming to convert that interest to sales.
That’s a topic for a whole different article entirely, but the important thing to remember is that your list is one of your most valuable assets and you need to protect it. Don’t alienate your subscribers by sending them useless, spammy content as it will make them less likely to engage with future marketing messages or, even worse, unsubscribe completely.
Instead, focus on sending valuable information out that tactfully encourages them to purchase your products or services.