If you are a marketing newbie, there’s a big chance that you’ll be hearing a lot about solo ads and wondering what these are all about. Since you’re new in this field, you’d probably want to get to know and explore all the options available to you.
But before you get into solo ads, it’s imperative to do your research. This complete guide will help make sure that you’re able to come up with informed decisions regarding this advertisement format.
What is a Solo Ad?
For sure, this is your first question: what is a solo ad and how is it related to internet marketing?
In solo ad marketing, a person with a product pays a person with an email list to send a message to his subscribers.
So let’s say you have a weight loss product that you want to promote, you will look for a solo ad seller with a list of subscribers who are interested in losing weight. Then you will pay that person so he will send your email message to his subscribers. The email message will contain your offer and a link to your landing page.
If the seller’s subscribers like your offer, they will click your link, and will then become a part of your own email list. This is basically how solo ads work. It enables people with products or offers to reach a large audience without waiting for months to build their list.