here is no single answer to this question because it varies depending on a number of factors. Although, yes solo ads definitely work, they’re not for everyone.
They are effective for some, but ineffective for others.
The right question to be asking is this: are solo ads right for you? This is what you should be asking yourself.
Solo ads are ideal for the following people:
People who have enough budget to spend
Email lists don’t come for free. You can’t expect people with email lists to share their subscribers with you for free. You will need a few hundred dollars so you can get hold of their subscribers. You should have enough budget that you can comfortably afford for this purpose.
People whose products belong to certain niches
Solo ads are ideal for people whose products belong to niches that:
Have extremely expensive pay per click prices
Overly saturated with content such as weight loss, dieting, health and so on
With extremely stiff competition for search engine traffic
This gives you an idea on whether solo ads will work to your advantage or not.
Pros and Cons of Using Solo Ads
It’s also a good idea to know the benefits and drawbacks of using solo ads.
You’ll get a large email list quickly. This saves you money as you know how long it can take for you to build your own email list.
Your new email list can be used for other purposes like SEO.
You’ll get more profit. The more people going to your landing page, the more leads and sales you will have, and the more earnings you’ll get.
It costs money. Buying solo ads can cost anywhere from $20 to $100. You need to have a budget if you want to get into this type of advertising.
There is no guarantee of conversion. Sure, many subscribers are likely to sign up with your page. But will they all buy from you? Only time will tell. By the time you find out, you’ve already sent the seller your payment.
It also takes time. Yes, you get to save time because you no longer have to build the email list. But you will still need to invest plenty time building a relationship with the people in your list. If you don’t, all the money and efforts you’ve invested will be futile. Remember, people usually only buy from other people they trust and not from random strangers they’ve just met online.